ELVIRA, NPM 2101300318 PENGARUH KETERSEDIAAN BARANG, DISPLAY PRODUCT DAN HARGA TERHADAP KEPUASAN PELANGGAN DI TOKO BAJU RIZKI. Tugas_Akhir(Artikel) YUME : Journal of Management, 8 (1). pp. 1211-1223. ISSN 2614-851X (e-ISSN)
![[img]](http://repository.ulb.ac.id/style/images/fileicons/text.png) |
Text
COVER.pdf Download (292kB) |
|
Text
ARTIKEL.pdf Download (376kB) |
Abstract
Tujuan dari penelitian ini adalah untuk menganalisis dampak ketersediaan barang, display product (penataan produk) dan harga terhadap kepuasan pelanggan di Toko Baju Rizki. Berdasarkan hasil analisis data, ditemukan bahwa ketiga variabel yang diteliti yakni ketersediaan barang, display product, dan harga memiliki pengaruh positif yang signifikan terhadap tingkat kepuasan pelanggan. Ketersediaan barang terbukti memainkan peran yang sangat penting dalam meningkatkan kepuasan pelanggan. Produk yang tersedia sesuai dengan kebutuhan konsumen memastikan harapan pelanggan terpenuhi, yang menciptakan kepuasan dan loyalitas terhadap toko. Display product atau penataan produk juga menunjukkan dampak positif yang signifikan terhadap kepuasan pelanggan. Penataan produk yang rapi, menarik, dan mudah dijangkau meningkatkan pengalaman berbelanja, yang selanjutnya mempengaruhi persepsi pelanggan terhadap kualitas toko dan produk yang ditawarkan. Selain itu, harga juga terbukti memiliki dampak signifikan terhadap kepuasan pelanggan. Harga yang dianggap wajar dan sesuai dengan kualitas produk yang diterima meningkatkan kepuasan pelanggan, karena mereka merasa mendapatkan nilai yang sebanding dengan uang yang dibayar. Secara keseluruhan, temuan penelitian ini menegaskan bahwa ketersediaan barang, display product dan harga adalah faktor-faktor yang saling terkait dan memberikan kontribusi besar terhadap kepuasan pelanggan di Toko Baju Rizki. Oleh karena itu, pengelola toko dapat menggunakan hasil ini untuk merancang strategi pemasaran yang lebih efektif, dengan mempertimbangkan ketiga faktor tersebut untuk meningkatkan pengalaman berbelanja dan kepuasan pelanggan. Hasil ini juga diharapkan dapat memperkaya literatur tentang faktor-faktor yang memengaruhi kepuasan pelanggan, khususnya dalam konteks ritel pakaian, serta memberikan wawasan baru untuk penelitian lebih lanjut di bidang ini. Kata Kunci : Ketersedian, Display, Harga, Kepuasan UMKM ================================================================================================= The purpose of this study was to analyze the impact of product availability, product display, and price on customer satisfaction at Rizki Clothing Store. Based on the results of data analysis, it was found that the three variables studied, namely product availability, product display, and price, had a significant positive effect on customer satisfaction levels. The availability of goods has been shown to play a very important role in increasing customer satisfaction. Products that are available according to consumer needs ensure that customer expectations are met, which creates satisfaction and loyalty to the store. Product display or product arrangement also shows a significant positive impact on customer satisfaction. Neat, attractive, and easily accessible product arrangement improves the shopping experience, which in turn affects customer perceptions of the quality of the store and the products offered. In addition, price has also been shown to have a significant impact on customer satisfaction. Prices that are considered reasonable and in accordance with the quality of the product received increase customer satisfaction, because they feel they are getting value for money. Overall, the findings of this study confirm that product availability, product display, and price are interrelated factors that contribute significantly to customer satisfaction at Rizki Clothing Store. Therefore, store managers can use these results to design more effective marketing strategies, taking these three factors into account to improve the shopping experience and customer satisfaction. These results are also expected to enrich the literature on factors that influence customer satisfaction, especially in the context of clothing retail, and provide new insights for further research in this area. Keywords: Availability, Display, Price, UMKM Satisfaction
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Ketersedian, Display, Harga, Kepuasan UMKM ===================Availability, Display, Price, UMKM Satisfaction |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 17 Jun 2025 08:50 |
| Last Modified: | 17 Jun 2025 08:50 |
| URI: | http://repository.ulb.ac.id/id/eprint/1485 |
Actions (login required)
 |
View Item |
