PUTRI YULIANI RAMBE, NPM 2101100207 DAMPAK PERSEPSI NILAI, MEREK, STORE ATMOSPHERE DAN HARGA TERHADAP MINAT PEMBELIAN PADA SUPERMARKET BERASTAGI. Tugas_Akhir(Artikel) Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan, 4 (2). pp. 99-113. ISSN 2809-6037 (e-ISSN) 2809-5901(p-ISSN)
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh Persepsi Nilai, Merek, Store Atmosphere, dan Harga terhadap Minat Pembelian di Supermarket Berastagi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Data dikumpulkan melalui penyebaran kuesioner kepada 100 responden yang merupakan konsumen Supermarket Berastagi. Teknik analisis data yang digunakan adalah Structural Equation Modeling (SEM) berbasis SmartPLS. Hasil penelitian menunjukkan bahwa variabel Persepsi Nilai (X1) berpengaruh positif dan signifikan terhadap minat pembelian, variabel Merek (X2) berpengaruh positif dan signifikan terhadap minat pembelian, variabel Store Atmosphere (X3) berpengaruh positif dan signifikan terhadap minat pembelian, dan variabel Harga (X4) berpengaruh positif dan signifikan terhadap minat pembelian. Kata Kunci: Persepsi Nilai, Merek, Store Atmosphere, Harga, Minat Pembelian =================================================================================================== This study aims to analyze the impact of Perceived Value, Brand, Store Atmosphere, and Price on Purchase Intention at Supermarket Berastagi. This research uses a quantitative approach with a descriptive method. Data were collected through a questionnaire distributed to 100 respondents who are consumers of Supermarket Berastagi. The data analysis technique used is Structural Equation Modeling (SEM) based on SmartPLS. The results show that the variable Perceived Value (X1) has a positive and significant impact on purchase intention, the variable Brand (X2) has a positive and significant impact on purchase intention, the variable Store Atmosphere (X3) has a positive and significant impact on purchase intention, and the variable Price (X4) has a positive and significant impact on purchase intention. Keywords: Perceived Value, Brand, Store Atmosphere, Price, Purchase Intention
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Persepsi Nilai, Merek, Store Atmosphere, Harga, Minat Pembelian===================== Perceived Value, Brand, Store Atmosphere, Price, Purchase Intention |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 19 Jun 2025 07:01 |
| Last Modified: | 19 Jun 2025 07:01 |
| URI: | http://repository.ulb.ac.id/id/eprint/1498 |
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