IKA UTAMI SIREGAR, NPM 2101100244 (2025) PENGARUH PENILAIAN PRODUK, CASH ON DELIVERY DAN GRATIS ONGKOS KIRIM TERHADAP KEPUTUSAN PEMBELIAN SKINCARE SKINTIFIC DI E COMMERCE SHOPEE (STUDI KASUS PADA MAHASISWI FEB UNIVERSITAS LABUHANBATU). Tugas_Akhir(Artikel) Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan, 4 (2). pp. 50-65. ISSN 2809-6037 (e-ISSN) 2809-5901(p-ISSN)
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Abstract
Penelitian ini bertujuan untuk mengetahui apakah Pengaruh Penilaian Produk, Cash On Delivery Dan Gratis Ongkos Kirim Terhadap Keputusan Pembelian Skincare Skintific Di E-Commerce Shopee (Studi Kasus Pada Mahasiswi Feb Universitas Labuhanbatu). Jumlah sampel sebanyak 92 responden. Penelitian ini menggunakan uji validitas, uji reabilitas, uji asumsi klasik, uji regresi linear berganda, uji t, uji F, dan koefisien determinasi dengan menggunakan SPSS 27. Penelitian dilakukan untuk meneliti bagaimana variabel independent memberikan pengaruh terhadap variabel dependent dan tingkat persentasi pengaruh variabel penelitian dengan melakukan penyebaran angket penelitian kepada responden dan melakukan pengujian. Hasil penelitian menunjukkan bahwa seluruh variabel independent memberikan pengaruh terhadap variabel dependent dengan nilai seluruh t hitung > t tabel dan nilai signifikan 0,05 dengan sangat determinasi yaitu 0.649 atau sebesar 64,90% memberikan pengaruh yang positif dan signifikan. Kata Kunci : Penilaian Produk, Metode Pembayaran COD, Gratis Ongkir, Keputusan Pembelian ==================================================================================================== This study aims to determine the Influence of Product Assessment, Cash On Delivery and Free Shipping on Skintific Skincare Purchasing Decisions on Shopee E-Commerce (Case Study on Feb Students of Labuhanbatu University). The number of samples is 92 respondents. This study uses validity tests, reliability tests, classical assumption tests, multiple linear regression tests, t tests, F tests, and coefficients of determination using SPSS 27. The study was conducted to examine how independent variables influence dependent variables and the percentage level of influence of research variables by distributing research questionnaires to respondents and conducting tests. The results showed that all independent variables influenced the dependent variable with all t count values> t table and significant values <0.05 with s determination level of 0.649 or 64.90% giving a positive and significant influence. Keywords : Product Assessment, COD Payment Method, Free Shipping, Purchase Decision
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Penilaian Produk, Metode Pembayaran COD, Gratis Ongkir, Keputusan Pembelian===================Product Assessment, COD Payment Method, Free Shipping, Purchase Decision |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 11 Jul 2025 09:20 |
| Last Modified: | 11 Jul 2025 09:20 |
| URI: | http://repository.ulb.ac.id/id/eprint/1566 |
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