PEMANFAATAN APLIKASI DIGITAL DALAM OPERASIONAL KEDAI SEMBAKO INDAH UNTUK PERLUASAN PASAR DAN PENINGKATAN PELAYANAN

INDAH SARI, NPM 2108100027 (2025) PEMANFAATAN APLIKASI DIGITAL DALAM OPERASIONAL KEDAI SEMBAKO INDAH UNTUK PERLUASAN PASAR DAN PENINGKATAN PELAYANAN. Tugas_Akhir(Artikel) Journal of Informatics Management and Information Technology, 5 (3). pp. 355-363. ISSN 2774-4744 (e-ISSN)

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Abstract

Transformasi digital menjadi salah satu faktor kunci dalam meningkatkan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) di era industri 4.0. Kedai Sembako Indah, sebagai salah satu UMKM di sektor perdagangan kebutuhan pokok, menghadapi tantangan efisiensi operasional, pencatatan keuangan, dan pemasaran. Penelitian ini bertujuan untuk menganalisis pemanfaatan aplikasi digital dalam mendukung kegiatan operasional harian Kedai Sembako Indah, termasuk manajemen stok, transaksi penjualan, dan strategi pemasaran. Metode yang digunakan adalah studi kualitatif deskriptif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara, observasi langsung, dan dokumentasi selama proses implementasi aplikasi digital seperti aplikasi kasir (point of sale), platform e-wallet, serta media sosial. Hasil penelitian menunjukkan bahwa penggunaan aplikasi digital memberikan dampak positif terhadap efisiensi waktu, keakuratan pencatatan transaksi, serta peningkatan interaksi dengan pelanggan. Selain itu, pemanfaatan media sosial juga membantu memperluas jangkauan pasar. Kendala utama yang dihadapi adalah keterbatasan literasi digital dan adaptasi awal terhadap teknologi baru. Kesimpulannya, digitalisasi operasional melalui aplikasi sederhana dapat menjadi langkah awal yang strategis dalam memperkuat kinerja dan keberlanjutan UMKM seperti Kedai Sembako Indah. Diperlukan pendampingan berkelanjutan agar adopsi teknologi dapat berjalan optimal. Kata Kunci: UMKM, Digitalisasi, Pemasaran Digital, Operasional Kedai, Website Toko Online ================================================================================================= Digital transformation is one of the key factors in increasing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the industrial era 4.0. Kedai Sembako Indah, as one of the MSMEs in the staple food trading sector, faces challenges in operational efficiency, financial recording, and marketing. This study aims to analyze the use of digital applications in supporting the daily operational activities of Kedai Sembako Indah, including stock management, sales transactions, and marketing strategies. The method used is a descriptive qualitative study with a case study approach. Data were collected through interviews, direct observation, and documentation during the implementation process of digital applications such as cashier applications (point of sale), e-wallet platforms, and social media. The results of the study show that the use of digital applications has a positive impact on time efficiency, accuracy of transaction recording, and increased interaction with customers. In addition, the use of social media also helps expand market reach. The main obstacles faced are limited digital literacy and initial adaptation to new technologies. In conclusion, operational digitalization through simple applications can be a strategic initial step in strengthening the performance and sustainability of MSMEs such as Kedai Sembako Indah. Continuous assistance is needed so that technology adoption can run optimally. Keywords: MSMEs, Digitalization, Digital Marketing, Shop Operations, Online Shop Website

Item Type: Article
Uncontrolled Keywords: UMKM, Digitalisasi, Pemasaran Digital, Operasional Kedai, Website Toko Online===============MSMEs, Digitalization, Digital Marketing, Shop Operations, Online Shop Website
Subjects: Q Science > Q Science (General)
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
T Technology > T Technology (General)
Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources
Divisions: Fakultas Sains Dan Teknologi > Teknologi Informasi
Depositing User: Unnamed user with email repository@ulb.ac.id
Date Deposited: 15 Oct 2025 08:25
Last Modified: 15 Oct 2025 08:25
URI: http://repository.ulb.ac.id/id/eprint/1802

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