THE INFLUENCE OF GEN Z CHARACTERISTICS AND COMPANY STRATEGY ON TURNOVER INTENTION

YOGA ANGGARA, NPM 2201100191 (2026) THE INFLUENCE OF GEN Z CHARACTERISTICS AND COMPANY STRATEGY ON TURNOVER INTENTION. Tugas_Akhir(Artikel) International Journal of Science. pp. 296-304. ISSN 2722 – 4015(e-ISSN)

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Abstract

This study aims to analyze the influence of Generation Z characteristics and company adaptation strategies on the turnover intention of Generation Z employees at the startup company APINDIGITAL.ID. Using an explanatory quantitative approach with a saturated sample of 25 respondents, the data were analyzed through multiple linear regression with SPSS. The t-test results show that Generation Z characteristics have a positive and significant effect on turnover intention (Sig. = 0.018 < 0.05), while company adaptation strategies do not have a significant effect partially (Sig. = 0.075 > 0.05). However, simultaneously both have a significant effect (F test, Sig. = 0.013 < 0.05) with a coefficient of determination (R²) of 32.6%. Generation Z characteristics are the dominant factor. This finding emphasizes the importance of understanding Generation Z characteristics for startups in designing adaptive retention strategies to reduce turnover intention. Keywords: Gen Z Characteristics; Adaptation Strategies; Turnover Intention And Startups

Item Type:	Article
Uncontrolled Keywords:	Gen Z Characteristics; Adaptation Strategies; Turnover Intention And Startups
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce H Social Sciences > HM Sociology
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Unnamed user with email repository@ulb.ac.id
Date Deposited:	12 May 2026 04:14
Last Modified:	12 May 2026 04:14
URI:	http://repository.ulb.ac.id/id/eprint/2284

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