RIDHO RAMADANI NST, NPM 2101300335 (2025) STRATEGIC EMAIL MARKETING FOR CUSTOMER RETENTION: A STUDY OF E-COMMERCE PRACTICES IN PANAI HULU. Tugas_Akhir(Artikel) International Journal of Economics Development Research, 6 (5). pp. 2856-2866.
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Abstract
This study aims to examine the influence of email marketing on e-commerce customer retention within the Panai Hulu Subdistrict, Labuhanbatu Regency. In the current digital era, email marketing has emerged as a key strategy for building and maintaining long-term customer relationships. The research employed a quantitative approach with an associative design, using questionnaires distributed to respondents who are active users of e-commerce platforms. The collected data were analyzed using SPSS software to explore the relationship between email marketing and customer retention. The results reveal that email marketing plays a significant role in enhancing customer retention, indicating that effective and well-targeted email strategies can strengthen customer loyalty. These findings highlight the importance of personalization and timely communication in email campaigns, suggesting that e-commerce businesses should optimize their email marketing practices to foster sustainable customer relationships and long-term business growth. Keywords: Email Marketing, Customer Retention, E-Commerce
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Email Marketing, Customer Retention, E-Commerce |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 05 Jun 2026 09:35 |
| Last Modified: | 11 Jun 2026 02:15 |
| URI: | http://repository.ulb.ac.id/id/eprint/2505 |
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