RIDHA ANNISYA, NPM 2201100306 (2026) PENGARUH STORE ATMOSPHERE, PERSEPSI HARGA, WORD OF MOUTH, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN COFFEE SHOP KAZOKU DESA SEI RAKYAT LABUHANBATU. Tugas_Akhir(Artikel) Jurnal Publikasi Ilmu Manajemen, 5 (3). pp. 167-177. ISSN 2963-766X (e-ISSN) 2963-8712(p-ISSN)
![[img]](http://repository.ulb.ac.id/style/images/fileicons/text.png) |
Text
COVER.pdf Download (731kB) |
|
Text
ARTIKEL.pdf Restricted to Registered users only Download (560kB) |
Abstract
The increasingly intense commercial competition among coffee shops necessitates an understanding of the factors that influence customers’ purchasing decisions. This study aims to analyze the effects of store atmosphere, price perception, word-of-mouth (WOM) communication, and lifestyle on customers’ purchase intentions at Kazoku Coffee shop in Sei Rakyat Village, Labuhanbatu. A quantitative approach was employed, involving 80 respondents selected through judgmental sampling. Data were collected by distributing questionnaires and were analyzed using SPSS version 22. The findings show that all research instruments were valid and reliable, and that the regression model satisfied the classical assumptions. Simultaneously, the four variables had a positive and significant effect on purchasing decisions, as indicated by an F-statistic of 248.396 and a significance value of 0.000. The coefficient of determination (R²) of 0.930 indicates that 93.0% of the variation in purchasing decisions is explained by the four variables, while the remaining 7.0% is influenced by factors beyond the scope of this study. Keywords: Lifestyle; Price Perception; Purchase Decision; Store Atmosphere; Word of Mouth =================================================== Rivalitas komersial coffee shop yang semakin meningkat menuntut pemahaman terhadap faktor yang berdampak terhadap keputusan pembelian pelanggan. Tujuan dari penelitiaan ini adalah menganalisis dampak Atmosphere Store, Persepsi Harga, WOM, dan Gaya Hidup terhadap pengambilan niat beli pelanggan pada Coffee shop Kazoku Desa Sei Rakyat, Labuhanbatu. Penelitian menggunakan pendekatan kuantitatif dengan 80 informan dengan teknik judgmental sampling. Dengan menyebarkan kuesioner dan dianalisis dengan SPSS versi 22. Penilitian menunjukkan bahwa keselutuhan dari instrumen dinyatakan valiid dan reloabel serta model regresi memenuhi asumsi klasik. Keempat variabel berpengaruh positif dan signifikan dengan F hitung sebesar 248,396 dan signifikansi 0,000. Nilai R² sebesar 0,930 mengahsilkan bahwa 93,0% variasi Keputusan Pembelian dijelaskan oleh keempat variabel tersebut, sedangkan 7,0% dipengaruhi oleh faktor dari luar penelitian. Kata kunci: Gaya Hidup; Keputusan Pembelian; Persepsi Harga; Store Atmosphere; Word of Mouth
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Lifestyle; Price Perception; Purchase Decision; Store Atmosphere; Word of Mouth===============Gaya Hidup; Keputusan Pembelian; Persepsi Harga; Store Atmosphere; Word of Mouth |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce H Social Sciences > HM Sociology |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 24 Sep 2026 08:05 |
| Last Modified: | 24 Sep 2026 08:05 |
| URI: | http://repository.ulb.ac.id/id/eprint/2867 |
Actions (login required)
 |
View Item |
