IPHONE MARKETING STRATEGY ON THE LEVEL OF IPHONE SALES IN LABUHANBATU SELATAN SOCIETY

Nurhamidah Harahap, NPM 1901200303 (2023) IPHONE MARKETING STRATEGY ON THE LEVEL OF IPHONE SALES IN LABUHANBATU SELATAN SOCIETY. Tugas_ Akhir (Artikel) : Jurnal Mirai Management, 8 (1). 580 -589. ISSN 2598-8301 (Online)

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Abstract

This study aims to examine the influence of the marketing strategy of a sugar business on the level of sales of brown sugar businesses through online marketing I phone in Labuhanbatu Selatan. Data collection was carried out by distributing questionnaires and distributing them to 100 research samples, namely user I phone. Data analysis in this study uses the help of smart pls. Data testing techniques performed on partial and simultaneous testing. The results of the analysis show that overall the independent variables have a positive and significant influence on the dependent variable Keywords: Price, Promotion, WOM, Word-of-Mouth, Marketing

Item Type:	Article
Uncontrolled Keywords:	Price, Promotion, WOM, Word-of-Mouth, Marketing
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Unnamed user with email repository@ulb.ac.id
Date Deposited:	03 Jan 2024 03:24
Last Modified:	03 Jan 2024 03:39
URI:	http://repository.ulb.ac.id/id/eprint/554

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