LUSI SELVIANA MUBAROK, NPM 2001100075 (2024) ANALISIS CUSTOMER EXPERIENCES DAN SERVICESCAPE TERHADAP REPURCHASE DAN RELATIONSHIP MARKETING (STUDI KASUS PT. NAYRA MULTI JAYA). Tugas_Akhir (Artikel) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan, 10 (3). pp. 315-323. ISSN 2406-8985 (e-ISSN) / 2406-8721 (p-ISSN)
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Abstract
Now, the factors that influence Repurchase Intention and Relationship Marketing are Customer Experience and Servicescape. The purpose of this study is to identify the impact of customer experience and servicescape in influencing repurchase intention will also affect the relationship marketing of PT. Nayra Multi Jaya by using the SmartPLS 4.0 analysis tool in proving the direct effect between the Independent and dependent variables. Data is collected through probability sampling. Customers of PT Nayra Multi Jaya received questionnaires and direct interviews to obtain data for this study. The name and age of the respondent are included in the descriptive analysis method used to explain the identity of the respondent. The results found in the study show that partially customer experience and service escape affect repurchase interest and customer service affects relationship marketing. Keywords Customer Experience, Servicescape, Repurchase Intention And Relationship Marketing. =========================================================== Sekarang, faktor yang memengaruhi Repurchase Intention dan Relationship Marketing adalah Customer Experience dan Servicescape. Tujuan dari penelitian ini adalah untuk mengidentifikasi dampak pengalaman pelanggan dan serviceescape dalam mempengaruhi minat beli ulang juga akan mempengaruhi relationship marketing PT. Nayra Multi Jaya dengan menggunakan alat analisis SmartPLS 4.0 dalam membuktikan pengaruh langsung anara variabel independen dan dependen. Data dikumpulkan melalui probabilitas sampling. Pelanggan PT. Nayra Multi Jaya menerima kuisioner dan wawancara langsung untuk mendapatkan data penelitian ini. Nama dan umur responden termasuk dalam metode analisis deskriptif yang digunakan untuk menjelaskan identitas responden. Hasil yang ditemukan dalam penelitian yang menunjukkan bahwa secara parsial customer experience dan service escape mempengaruhi minat beli ulang dan customer service mempengaruhi relationship marketing. Kata Kunci : Customer Experience, Servicescape, Repurchase Intention Dan Relationship Marketing.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Customer Experience, Servicescape, Repurchase Intention And Relationship Marketing. =========================================================== Customer Experience, Servicescape, Repurchase Intention Dan Relationship Marketing. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 04 Jun 2024 04:19 |
| Last Modified: | 03 Jul 2024 04:19 |
| URI: | http://repository.ulb.ac.id/id/eprint/734 |
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