PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, HARGA, DAN KEPUASAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA MASTER CASH & CREDIT KOTAPINANG

Suci Ramadhani, NPM 2001100133 (2024) PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, HARGA, DAN KEPUASAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA MASTER CASH & CREDIT KOTAPINANG. Tugas_Akhir (Artikel) MSEJ : Management Studies and Entrepreneurship Journal, 5 (2). pp. 4850-4864. ISSN 2715-792X (online) / 2715-7911) (print)

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Abstract

This study aims to examine the effect of service quality, product quality, price and customer satisfaction on purchasing decisions. The population used in this study were Master Cash & Credit consumers who made purchases in the last 5 years, namely 500 consumers, then the research sample using the Slovin formula so that the research sample was 83 consumers. The study used bootstraping analysis techniques with the help of smart pls 4.1 with the results of all research variables having a positive and significant effect on consumer purchasing decisions by looking at all t statistical results> t value and significance value < 0.05. The results of hypothesis testing of service quality variables (1.787> 1.99), product quality (4.301> 1.99), price (5.418> 1.99), and customer satisfaction (2.76> 1.99). customer satisfaction (2.76> 1.99) Keywords: Service quality, product quality, price, customer satisfaction and purchasing decisions

Item Type: Article
Uncontrolled Keywords: Service Quality, Product Quality, Price, Customer Satisfaction And Purchasing Decisions
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Unnamed user with email repository@ulb.ac.id
Date Deposited: 06 Jun 2024 09:05
Last Modified: 06 Jun 2024 09:05
URI: http://repository.ulb.ac.id/id/eprint/773

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