ANA MARISYA, NPM 2010100013 (2024) PENGARUH KUALITAS PELAYANAN, HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUASAN PELANGGAN SSFC AEKNABARA KABUPATEN LABUHANBATU. Tugas_Akhir (Artikel) INNOVATIVE : Journal Of Social Science Research, 4 (2). pp. 8176-8189. ISSN 2807-4238 (e-ISSN) / 2807-4246 (p-ISSN)
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan,harga,kualitas produk dan promosi terhadap kepuasan pelanggan pada SSFC Aeknabara Kabupaten Labuhanbatu. Jenis penelitian kuantitatif dengan sampel berjumlah 100 responden melalui media metode purposive sampling. Teknik pengumpulan data menggunakan kuesioner. Uji validitas dan reliabilitas serta uji statistik dilakukan dengan menggunakan metode berbasis aplikasi PLS. Perolehan hasil penelitian yang didapat menunjukkan bahwa kualitas pelayanan dan kualitas produk berpengaruh signifikan terhadap kepuasan konsumen pada restoran SSFC Aeknabara Kabupaten Labuhanbatu. Kata Kunci : Kualitas Pelayanan, Harga, Kualitas Produk, Promosi, Kepuasan Pelanggan ==================================================================================================== This research aims to determine the influence of service quality, price, product quality and promotion on customer satisfaction at SSFC Aeknabara, Labuhanbatu Regency. This type of quantitative research with a sample of 100 respondents using the purposive sampling method. The data collection technique uses a questionnaire. Validity and reliability tests as well as statistical tests were carried out using PLS application-based methods. The research results obtained show that service quality and product quality have a significant effect on consumer satisfaction at the SSFC Aeknabara restaurant, Labuhanbatu Regency. Keywords : Service Quality, Price, Product Quality, Promotions, Customer Satisfaction
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Kualitas Pelayanan, Harga, Kualitas Produk, Promosi, Kepuasan Pelanggan ======================================================== Service Quality, Price, Product Quality, Promotions, Customer Satisfaction |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 07 Jun 2024 07:49 |
| Last Modified: | 07 Jun 2024 07:49 |
| URI: | http://repository.ulb.ac.id/id/eprint/783 |
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