SEPINA HARAHAP, NPM 2203100129 (2026) PERSEPSI PEDAGANG TERHADAP FAKTOR-FAKTOR YANG MEMPENGARUHI HARGA KOMODITAS PERTANIAN DI PASAR GELUGUR KABUPATEN LABUHANBATU. Skripsi thesis, Universitas Labuhanbatu.
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Abstract
Penelitian ini bertujuan untuk menganalisis persepsi pedagang terhadap faktor faktor yang mempengaruhi harga komoditas pertanian serta menentukan faktor yang paling dominan di Pasar Gelugur, Kabupaten Labuhanbatu. Metode penelitian menggunakan pendekatan kuantitatif dengan metode deskriptif. Penelitian dilaksanakan pada bulan Juni sampai Juli 2026 dengan melibatkan 20 responden pedagang. Variabel yang diuji meliputi Faktor Penawaran (X₁), Faktor Permintaan (X₂), Biaya Produksi dan Distribusi (X₃), serta Kebijakan Pemerintah (X₄) terhadap Persepsi Pedagang (Y). Teknik analisis data menggunakan analisis statistik deskriptif, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan koefisien determinasi (R²). Hasil analisis regresi linear berganda menghasilkan persamaan Y = 24,070 + 1,990 X₁ - 0,015 X₂ - 0,001 X₃ - 2,296 X₄. Hasil uji t menunjukkan bahwa Faktor Penawaran (X₁) berpengaruh positif dan signifikan terhadap persepsi pedagang (t_hitung = 2,168; Sig. = 0,047 < 0,05), sedangkan Faktor Permintaan (X₂), Biaya Produksi dan Distribusi (X₃), serta Kebijakan Pemerintah (X₄) tidak berpengaruh signifikan secara parsial (p > 0,05). Secara simultan (Uji F), keempat variabel independen tidak berpengaruh signifikan terhadap persepsi pedagang (F_hitung = 1,327; Sig. = 0,305 > 0,05). Nilai Adjusted R² sebesar 0,064 menunjukkan bahwa model ini mampu menjelaskan 6,4% variasi persepsi pedagang, sedangkan sisanya dipengaruhi oleh faktor-faktor lain di luar penelitian. Kesimpulan dari penelitian ini adalah faktor penawaran merupakan faktor yang paling dominan dalam mempengaruhi persepsi pedagang terhadap harga komoditas pertanian di Pasar Gelugur. Kata Kunci: Harga Komoditas Pertanian, Pasar Gelugur, Penawaran, Persepsi Pedagang ==================================================================================== This study aims to analyze traders' perceptions of the factors influencing agricultural commodity prices and determine the most dominant factor in Gelugur Market, Labuhanbatu Regency. The research method utilized a quantitative approach with a descriptive design. The study was conducted from June to July 2026, involving 20 trader respondents. The variables tested included Supply Factor (X₁), Demand Factor (X₂), Production and Distribution Costs (X₃), and Government Policy (X₄) on Traders' Perception (Y). Data analysis techniques included descriptive statistical analysis, classical assumption tests, multiple linear regression analysis, t-test, F-test, and the coefficient of determination (R²). The multiple linear regression equation obtained was Y = 24.070 + 1.990 X₁ - 0.015 X₂ - 0.001 X₃ - 2.296 X₄. The t-test results revealed that the Supply Factor (X₁) had a positive and significant effect on traders' perception (t_count = 2.168; Sig. = 0.047 < 0.05), whereas Demand Factor (X₂), Production and Distribution Costs (X₃), and Government Policy (X₄) had no significant partial effect (p > 0.05). Simultaneously (F-test), the four independent variables had no significant effect on traders' perception (F_count = 1.327; Sig. = 0.305 > 0.05). The Adjusted R² value of 0.064 indicated that the model explained 6.4% of the variance in traders' perception, while the remaining portion was influenced by other factors outside the scope of this study. The study concludes that the supply factor is the most dominant factor influencing traders' perceptions of agricultural commodity prices in Gelugur Market. Keywords: Agricultural Commodity Prices, Gelugur Market, Supply, Traders' Perception
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Harga Komoditas Pertanian, Pasar Gelugur, Penawaran, Persepsi Pedagang==============Agricultural Commodity Prices, Gelugur Market, Supply, Traders' Perception |
| Subjects: | S Agriculture > S Agriculture (General) S Agriculture > SB Plant culture |
| Divisions: | Fakultas Sains Dan Teknologi > Agroteknologi |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 06 Oct 2026 08:16 |
| Last Modified: | 06 Oct 2026 08:16 |
| URI: | http://repository.ulb.ac.id/id/eprint/2909 |
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