THE INFLUENCE OF PRODUCT QUALITY, SERVICE AND LOCATION ON CUSTOMER LOYALTY AT WARKOP PINK PONK AEK NABARA.

Cici Anggraini, NPM 1901100214 (2023) THE INFLUENCE OF PRODUCT QUALITY, SERVICE AND LOCATION ON CUSTOMER LOYALTY AT WARKOP PINK PONK AEK NABARA. Skripsi thesis, Universitas Labuhanbatu.

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COVER LEMBAR PENGESAHAN.pdf
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Abstract

Teenagers generally spend more time outside the home. For reasons of practicality and convenience, they usually often visit eating places to gather with family and friends, meet clients, or just to relax amidst their busy lives. The aim of this research is to determine the influence of product quality, service and location simultaneously and significantly on customer loyalty at the Aek Nabara pink pink warkop. Based on the research, a simultaneous hypothesis test (F test) was obtained showing that product quality, service and location have a positive and significant effect, because the obtained value of Fcount (7.331) > Ftable (2.73) at a significance level of 0.00 < 0.05 on customer loyalty to Warkop Pink Ponk Aek Nabara. The Adjusted R Square value shows that customer loyalty to Warkop Pink Ponk Aek Nabara is influenced by product quality, service and location by 20.4%. Meanwhile, the remaining 70.6% was influenced by other factors not discussed in this research. Keywords : Product Quality, Service, Location and Customer Loyalty

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Product Quality, Service, Location And Customer Loyalty
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Unnamed user with email repository@ulb.ac.id
Date Deposited: 24 Oct 2023 03:34
Last Modified: 24 Oct 2023 03:34
URI: http://repository.ulb.ac.id/id/eprint/377

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