ANALYSIS OF UMKM MARKETING STRATEGIES IN THE SUB DISTRICT OF BILAH HULU-AEK NABARA

NUR AINUN TIARA, NPM 2001100101 (2024) ANALYSIS OF UMKM MARKETING STRATEGIES IN THE SUB DISTRICT OF BILAH HULU-AEK NABARA. Tugas_Akhir (Artikel) Medan International Economics and Business, 2 (1). pp. 1-12.

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Abstract

This study aims to analyze the marketing strategy of MSMEs in Aek Nabara, Labuhanbatu Regency. This type of quantitative research with a sample of 96 respondents through the media purposive sampling method. The data collection technique used a questionnaire. Validity and reliability tests and statistical tests were carried out using the PLS application-based method. The obtained research results show that what strategies can be carried out for marketing MSMEs in Aeknabara, Labuhanbatu Regency. Keywords : Entrepreneurial Literacy, Entrepreneurial Motivation, Entrepreneurial Interest, and Marketing Strategy.

Item Type:	Article
Uncontrolled Keywords:	Entrepreneurial Literacy, Entrepreneurial Motivation, Entrepreneurial Interest, and Marketing Strategy.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Unnamed user with email repository@ulb.ac.id
Date Deposited:	15 Oct 2024 04:08
Last Modified:	05 Aug 2026 03:06
URI:	http://repository.ulb.ac.id/id/eprint/1180

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