NUR AINUN TIARA, NPM 2001100101 (2024) ANALYSIS OF UMKM MARKETING STRATEGIES IN THE SUB DISTRICT OF BILAH HULU-AEK NABARA. Tugas_Akhir (Artikel) Medan International Economics and Business, 2 (1). pp. 1-12.
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Abstract
This study aims to analyze the marketing strategy of MSMEs in Aek Nabara, Labuhanbatu Regency. This type of quantitative research with a sample of 96 respondents through the media purposive sampling method. The data collection technique used a questionnaire. Validity and reliability tests and statistical tests were carried out using the PLS application-based method. The obtained research results show that what strategies can be carried out for marketing MSMEs in Aeknabara, Labuhanbatu Regency. Keywords : Entrepreneurial Literacy, Entrepreneurial Motivation, Entrepreneurial Interest, and Marketing Strategy.
Item Type: | Article |
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Uncontrolled Keywords: | Entrepreneurial Literacy, Entrepreneurial Motivation, Entrepreneurial Interest, and Marketing Strategy. |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
Depositing User: | Unnamed user with email repository@ulb.ac.id |
Date Deposited: | 15 Oct 2024 04:08 |
Last Modified: | 15 Oct 2024 04:08 |
URI: | http://repository.ulb.ac.id/id/eprint/1180 |
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